About
We build PureFeed so you can read what people wrote.
PureFeed is a Chrome extension that hides AI slop, AI answer boxes, negativity and ragebait on LinkedIn, Reddit, X, YouTube and Pinterest, and on Google and Bing. It is built and run by Nexlr Pvt Ltd, an independent product studio in India.
Why it exists
PureFeed started as a negativity filter: a way to keep using social media without the outrage that algorithms reward. Through 2025 and 2026 a second problem grew faster - generated content. Templated LinkedIn posts, AI-art spam, synthetic videos and AI answers stacked on top of search results. People didn't want to quit the sites; they wanted the people back.
So PureFeed now does both. It removes AI answer boxes from search, honours the AI labels platforms already add, and scores every feed post for likely AI writing, negativity and clickbait - hiding only what crosses a line you choose.
The rules we follow
- Never delete, always explain. Every hidden post folds into a bar that says why, one click to show.
- Probabilities, not verdicts. We call it "Likely AI" because no one can detect AI writing with certainty, and we tune toward showing a post when unsure.
- Send as little as possible. Only the public text of feed posts is scored. Searches never leave your browser.
- Paid by users, not advertisers. PureFeed earns from Pro subscriptions. We don't run ads or sell data.
- Free should be useful. Every supported site works on the free plan.
The details are in how PureFeed decides what to hide and the privacy policy.
Quick facts
- What it is
- A Chrome extension that hides AI slop, AI answer boxes, negativity and ragebait.
- Feeds
- LinkedIn, Reddit, X, YouTube and Pinterest
- Search
- Google and Bing (AI Overviews, AI Mode and Copilot answers)
- Coming next
- Facebook and Medium
- Price
- Free plan; Pro $4.99/month or $29/year
- Business model
- Paid subscriptions. No ads, no data sales.
- Company
- Nexlr Pvt Ltd, India
- Contact
- support@purefeed.io
Get in touch
Bug, wrong call, feature request or press question: support@purefeed.io. A real person reads every message.